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Scales in services marketing research : a critique and way forward

Gilmore, Audrey; McMullan, Rosalind - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 640-651

Persistent link: https://www.econbiz.de/10009525841

Towards a valid and reliable measure of visitor satisfaction

McMullan, Rosalind; O'Neill, Martin - In: Journal of vacation marketing : an international journal 16 (2010) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10003944906

Managerial interactions of internal marketing

Gilmore, Audrey - In: Internal marketing : directions for management, (pp. 75-92). 2000

Persistent link: https://www.econbiz.de/10001581419

Services, marketing and management

Gilmore, Audrey - 2003 - 1. publ.

Persistent link: https://www.econbiz.de/10001736335

Entrepreneurial and SME marketing

Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145

Persistent link: https://www.econbiz.de/10009507692

Reflections on methodologies for research at the marketing/entrepreneurship interface

Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 11-20

Persistent link: https://www.econbiz.de/10008798475

Services marketing and management

Gilmore, Audrey - 2003

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...

Persistent link: https://www.econbiz.de/10012673038

Services, marketing and management

Gilmore, Audrey - 2003 - Online-Ausg.

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums

Persistent link: https://www.econbiz.de/10013208146

The marketing concept in the 21st century : a review of how marketing has been defined since the 1960s

Gamble, Jordan; Gilmore, Audrey; McCartan-Quinn, Danielle; … - In: The marketing review 11 (2011) 3, pp. 227-248

Persistent link: https://www.econbiz.de/10009408583

A new era of consumer marketing? : an application of co-creational marketing in the music industry

Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888

Persistent link: https://www.econbiz.de/10010205966