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Consumer behaviour
29
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Lowe, Ben
43
Petrovici, Dan
7
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Hasan, Md. Rajibul
5
Lowe, Julian F.
5
Lynch, David
5
Monteiro, Diogo M. Souza
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4
Barnes, Bradley R.
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4
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3
Chan, Fanny Fong Yee
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Chan, Fong Yee
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Christofi, Michael
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Dwivedi, Yogesh K.
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Hadjielias, Elias
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Kaushik, Geetanjali
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Kvasova, Olga
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Luo, Yong (Eddie)
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Psychology & marketing
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3
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3
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3
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2
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ECONIS (ZBW)
Other ZBW resources
18
OLC EcoSci
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RePEc
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1
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
2
Is firm trust essential in a trusted environment? : how trust in the business context influences customers
Grayson, Kent
;
Johnson, Devon
;
Chen, Der-Fa Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 241-256
Persistent link: https://www.econbiz.de/10003713041
Saved in:
3
The adverse effect of doctors' skepticism toward prescription drugs
Johnson, Devon
;
Riley, Breagin K.
;
Sato, Shintaro
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011799078
Saved in:
4
Gender differences in entrepreneurial attitudes and intentions : the case of Brand Dubai
Ahmed, Gouher
;
Amponsah, Christian Tabi
;
Johnson, Devon
- In:
International journal of business and emerging markets …
11
(
2019
)
4
,
pp. 315-334
Persistent link: https://www.econbiz.de/10012209034
Saved in:
5
Consumer perceptions of extra free product promotions and discounts : the moderating role of perceived performance risk
Lowe, Ben
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 496-503
Persistent link: https://www.econbiz.de/10008772584
Saved in:
6
Marketing education and the missing P : evidence from Australia
Lowe, Ben
;
Lowe, Julian F.
- In:
Journal of strategic management education : JSME
5
(
2009
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003981317
Saved in:
7
Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben
;
Alpert, Frank
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
Saved in:
8
A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
Saved in:
9
Discounting the international markets and the face value effect : a double-edged sword?
Lowe, Ben
;
Barnes, Bradley R.
;
Rugimbana, Robert
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 144-156
Persistent link: https://www.econbiz.de/10009510121
Saved in:
10
The use of Web 2.0 technologies in marketing classes : key drivers of student acceptance
Lowe, Ben
;
D'Alessandro, Steven
;
Winzar, Hume
;
Laffey, Des
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 412-422
Persistent link: https://www.econbiz.de/10010200853
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