Narrow search
Showing 1 - 10 of 351
Cover Image
Selecting single items to measure doubly concrete constructs : a cautionary tale
Sarstedt, Marko; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3159-3167
Persistent link: https://www.econbiz.de/10011507966
Cover Image
Should we use single items? : better not
Sarstedt, Marko; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
Cover Image
Measurement in the social sciences: where C-OAR-SE delivers and where it does not
Salzberger, Thomas; Sarstedt, Marko; Diamantopoulos, … - In: European journal of marketing : EJM 50 (2016) 11, pp. 1942-1952
Persistent link: https://www.econbiz.de/10011641410
Cover Image
Same model, same data, but different outcomes : evaluating the impact of method choices in structural equation modeling
Sarstedt, Marko; Adler, Susanne; Ringle, Christian M.; … - In: The journal of product innovation management : an … 41 (2024) 6, pp. 1100-1117
Persistent link: https://www.econbiz.de/10015158109
Cover Image
Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)
Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209
Persistent link: https://www.econbiz.de/10010362589
Cover Image
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Cover Image
Daten- und Messäquivalenz in der internationalen Marktforschung
Salzberger, Thomas - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 199-218). 2005
Persistent link: https://www.econbiz.de/10002969748
Cover Image
Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Persistent link: https://www.econbiz.de/10003795440
Cover Image
Messung in der Marketingforschung : Status Quo und Perspektiven
Salzberger, Thomas - In: Der Markt : international journal of marketing 46 (2007) 1/2, pp. 61-84
Persistent link: https://www.econbiz.de/10003502680
Cover Image
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R. - In: New developments and approaches in consumer behavior …, (pp. 269-288). 1998
Persistent link: https://www.econbiz.de/10001299788