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Advanced and emerging economie...
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Emerging economies
9
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Omar, Maktoba
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Lewrick, Michael
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Nwankwo, Sonny
3
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2
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2
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2
Rajadhyaksha, Ujvala
2
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Ambituuni, Ambisisi
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Anastasiadou, Constantia
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ECONIS (ZBW)
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OLC EcoSci
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7
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1
Retailing to the "grey pound" : understanding the food shopping habits and preferences of consumers over 50 in Scotland
Omar, Maktoba
;
Tjandra, Nathalia C.
;
Ensor, John
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 753-763
Persistent link: https://www.econbiz.de/10010407229
Saved in:
2
Advanced and emerging economies Generation Y's perception towards country-of-origin
Tjandra, Nathalia C.
;
Omar, Maktoba
;
Ensor, John
- In:
International journal of emerging markets
10
(
2015
)
4
,
pp. 858-874
Persistent link: https://www.econbiz.de/10011489476
Saved in:
3
Independent financial adviser (IFA)-based brand equity pyramid
Tjandra, Nathalia C.
;
Ensor, John
;
Omar, Maktoba
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
3/4
,
pp. 53-64
Persistent link: https://www.econbiz.de/10012382191
Saved in:
4
Co-creating with intermediaries : understanding their power and interest
Tjandra, Nathalia C.
;
Ensor, John
;
Thomson, John R.
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 319-339
Persistent link: https://www.econbiz.de/10012196317
Saved in:
5
Sourcing or selling : the value flame at the base of the Pyramid
Williams Jr., Robert L.
;
Omar, Maktoba
;
Ensor, John
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10009156891
Saved in:
6
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
7
Perspective paper: empowerment of street vendors : an untapped resource in the informal economy
Karunaratna, A. C.
;
Tjandra, Nathalia C.
- In:
Colombo business journal : international journal of …
12
(
2021
)
1
,
pp. 187-207
Persistent link: https://www.econbiz.de/10012807632
Saved in:
8
E-consumer and the drive behind customer satisfaction : the Chinese online
Omar, Maktoba
- In:
International journal of economics and business research
2
(
2010
)
3/4
,
pp. 271-287
Persistent link: https://www.econbiz.de/10003967266
Saved in:
9
Competition and competitive advantage in SMEs
Omar, Maktoba
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 320-335)
.
2011
Persistent link: https://www.econbiz.de/10008822516
Saved in:
10
Strategic marketing : planning and control
Drummond, Graeme
;
Ensor, John
-
1999
Persistent link: https://www.econbiz.de/10001380629
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