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A little help from my friends: how purchasing gains influence in complex business-to-business services : the case of legal
Tate, Wendy L.; Ellram, Lisa M.; Schmelzle, Ulrich - In: The journal of business & industrial marketing 32 (2017) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011629459
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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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Jiuye-ji-kongque-tongji / Jia-xilie : xiangxi-tongjibiao
Hong Kong : Gov. Print. - Nachgewiesen 1994 -
Persistent link: https://www.econbiz.de/10000586399
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Rethinking nonprofit service disintermediation through service communication interactions
Mitchell, Sarah-Louise; Clark, Moira K. - In: Journal of service management 33 (2022) 4/5, pp. 758-773
Persistent link: https://www.econbiz.de/10013325758
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Die Zusammenarbeit mit Agenturen bei der integrierten Kommunikation : Anforderungen, Umsetzung und empirische Befunde aus Unternehmenssicht
Bruhn, Manfred - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008653981
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Export versus FDI and the communication of complex information
Oldenski, Lindsay - In: Journal of international economics 87 (2012) 2, pp. 312-322
Persistent link: https://www.econbiz.de/10010220058
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Kommunikationspolitik im Dienstleistungsbereich
Velev, Stoyan - In: Aktuelle Entwicklungen im Dienstleistungsmarketing, (pp. 13-44). 2009
Persistent link: https://www.econbiz.de/10003916176
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Service encounter analysis based on customer retrospection
Echeverri, Per - In: Involving customers in new service development, (pp. 187-208). 2006
Persistent link: https://www.econbiz.de/10003593237