This study focuses on home country institutions as sources of variation in the level of foreign investment into India. Our findings support the idea that institutional voids found in India are less of a deterrent to investments from home countries with high levels of institutional development...

Despite of the extensive research on the choice of how to structure a new foreign subsidiary in the international business literature, few studies have explored how the initial foreign entry mode impacts a multinational's subsequent activities in the host market. Drawing insights from prospect...

In an attempt to influence their pace of development, developing countries around the world try and influence the rate of investment (especially foreign investments) in their country. These countries attempt to influence investor decisions by matching and changing their portfolio with that of...

Purpose - Advertisements are first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and differentiate a reader from a prospective customer. Marketers achieve this objective with...

This study explores role of organizational functioning variables i.e. job satisfaction and organizational commitment of customer-contact employees (CCE) as predictors of organizational outcome i.e. service quality, in the hotel industry. This study expands the organizational commitment dimension...

Increase in the popularity of social networking and blogging sites has attracted the interest of the marketers and communication strategists, who forever are searching for new means of advertising. Advertising on these sites in the developed economies has been very successful and has led to...