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A multistage behavioural and temporal analysis of CPV in RM
Dorai, Sriram
;
Varshney, Sanjeev
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 403-411
Persistent link: https://www.econbiz.de/10009665544
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2
Enhancing relationships in e-tail : role of relationship quality and duration
Dorai, Sriram
;
Balasubramanian, Nataraj
;
Sivakumaran, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430723
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3
Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services
Anbumathi,, Rajendiran
;
Dorai, Sriram
;
Palaniappan, Umayal
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014259296
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4
Understanding consumer preference between bundled and unbundled green offering
Shabbirhusain RV
;
Varshney, Sanjeev
;
Venugopal, Pingali
; …
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 527-552
Persistent link: https://www.econbiz.de/10013465719
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5
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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6
Consumer cynicism : interdisciplinary hybrid review and research agenda
Indibara, Indirah
;
Halder, Deepa
;
Varshney, Sanjeev
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2724-2746
Persistent link: https://www.econbiz.de/10014427358
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7
Effects of sponsorship disclosures on social media influencer-user psychological contract violation : moderated mediation effects through the expectancy violations lens
Jhawar, Anand
;
Varshney, Sanjeev
;
Kumar, Prashant
- In:
Journal of consumer marketing
42
(
2025
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10015205247
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8
Luxury goods consumption : a conceptual framework based on literature review
Ghosh, Angshuman
;
Varshney, Sanjeev
- In:
South Asian journal of management : SAJM
20
(
2013
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10009788182
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9
Challenges faced by women entrepreneurs in rural India : the case of Avika
Pathak, Atul Arun
;
Varshney, Sanjeev
- In:
The international journal of entrepreneurship and innovation
18
(
2017
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011685743
Saved in:
10
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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