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2030 : a loyalty odyssey ; case study
Hlavinka, Kelly - In: The journal of consumer marketing 28 (2011) 3, pp. 234-238
Persistent link: https://www.econbiz.de/10009230989
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The cause manifesto
Ferguson, Rick; Goldman, Sharon M. - In: The journal of consumer marketing 27 (2010) 2/3, pp. 283-287
Persistent link: https://www.econbiz.de/10003987509
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The aging of Aquarius
Ferguson, Rick; Brohaugh, Bill - In: The journal of consumer marketing 27 (2010) 1, pp. 76-81
Persistent link: https://www.econbiz.de/10003942444