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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun; Chou, Ting-jui; Chou, Naichieh - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
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A year without "Made in China" : one family's true life adventure in the global economy
Bongiorni, Sara - 2007
Persistent link: https://www.econbiz.de/10003403321
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke; Pathak, Abhishek - In: Journal of business research : JBR 149 (2022), pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
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Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel; Kerin, Roger A. - In: The journal of product & brand management 22 (2013) 5/6, pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff; Roper, Stuart - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
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Sounds that make you smile and share : a phonetic key to prosociality and engagement
Kniffin, Kevin M.; Shimizu, Mitsuru - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 273-283
Persistent link: https://www.econbiz.de/10011486527
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Consumer reactions to round numbers in brand names
Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322
Persistent link: https://www.econbiz.de/10011486544