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Effect of intergroup-based emo...
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Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun
;
Hernandez, Monica D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
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2
Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun
;
Hernandez, Monica D.
;
Backes, Kayla
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
Saved in:
3
Emerging market global business model innovation
Oyedele, Adesegun
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10011598696
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4
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
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5
Bilingual consumer memory in the advergaming context : a cross-script comparison
Hernandez, Monica D.
-
2005
Persistent link: https://www.econbiz.de/10003946261
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6
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
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7
Customer typology : 3D virtual world
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
5
(
2011
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10009129942
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8
Consumer readings of green appeals in advertisements
Oyedele, Adesegun
;
Dejong, Penny
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010198656
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9
Signals of global advertising appeals in emerging markets
Oyedele, Adesegun
;
Minor, Michael
;
Ghanem, Salma
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
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10
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
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