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The legitimacy of the media industry : what do advertisers expect?

Tolvanen, Kristiina; Olkkonen, Laura; Luoma-aho, Vilma - In: Journal of media business studies 10 (2013) 2, pp. 17-37

Persistent link: https://www.econbiz.de/10010229335

Public relations as expectation management?

Olkkonen, Laura; Luoma-aho, Vilma - In: Journal of communication management : an international … 18 (2014) 3, pp. 222-239

Persistent link: https://www.econbiz.de/10010392919

Public relations and expectation theory : introducing Relationship Expectation Theory (RET) for public relations

Olkkonen, Laura; Luoma-aho, Vilma - In: Public Relations, (pp. 541-561). 2021

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A conceptual foundation for expectations of corporate responsibility

Olkkonen, Laura - In: Corporate communications : an international journal 22 (2017) 1, pp. 19-35

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Separation or integration of journalistic and business responsibilities? : corporate responsibility in Finnish media companies

Olkkonen, Laura - In: Journal of media business studies 15 (2018) 3, pp. 169-187

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On Putnam : bowling together - applying Putnam's theories of community and social capital to public relations

Luoma-aho, Vilma - In: Public relations and social theory : key figures and …, (pp. 231-251). 2009

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Opportunities for social activism in transformative service research : a research agenda

Keränen, Joona; Olkkonen, Laura - In: Journal of service management 33 (2022) 4/5, pp. 634-647

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Corporate social responsibility in Finland : origins, characteristics, and trends

Olkkonen, Laura; Quarshie, Anne - 2019

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Corporate Social Responsibility in Finland : Origins, Characteristics, and Trends

Olkkonen, Laura; Quarshie, Anne - 2019

Introduction -- Finnish paternalism at the start of the industrial revolution -- The Nordic welfare state as a backdrop for CSR -- The dawn of stakeholder thinking in Nordic countries -- The public sector: hard and soft regulation -- The private sector: an on-going transformation -- The...

Persistent link: https://www.econbiz.de/10012398387

A processual model of CEO activism : activities, frames, and phases

Olkkonen, Laura; Morsing, Mette - In: Business & society 62 (2023) 3, pp. 646-694

Persistent link: https://www.econbiz.de/10014246490