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Are the factors affecting satisfaction and actual purchase the same? : comparisons between unplanned and planned purchase
Yang, Sujin
;
Lee, Yun Jung
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 172-186
Persistent link: https://www.econbiz.de/10011661963
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2
Need for touch and two-way communication in e-commerce
Lee, Yun Jung
;
Yang, Sujin
;
Johnson, Zachary
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
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3
Brand knowledge transfer via sponsorship in the financial services industry
Yang, Sujin
;
Ha, Sejin
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 452-459
Persistent link: https://www.econbiz.de/10010434605
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4
Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
Yang, Sujin
;
Park, Jungkun
;
Park, Jihye
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 165-174
Persistent link: https://www.econbiz.de/10003458641
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5
Value-driven consumer e-health information search behavior
Goetzinger, Lynn
;
Park, Jungkun
;
Lee, Yun Jung
; …
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
2
,
pp. 128-142
Persistent link: https://www.econbiz.de/10003937174
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6
Determinants of consumer-driven healthcare : self-confidence in information search, health literacy, and trust in information sources
Ha, Sejin
;
Lee, Yun Jung
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10009129596
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7
Self-reporting CSR activities : when your company harms, do you self-disclose?
Johnson, Zachary
;
Ashoori, Minoo Talebi
;
Lee, Yun Jung
- In:
Corporate reputation review : an international journal
21
(
2018
)
4
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011976616
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8
Consumers' desire to interact with a salesperson during e-shopping : development of a scale
Lee, Yun Jung
;
Dubinsky, Alan J.
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10011621610
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9
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
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10
Intraday downward/upward multifractality and long memory in Bitcoin and Ethereum markets : an asymmetric multifractal detrended fluctuation analysis
Mensi, Walid
;
Lee, Yun Jung
;
Al-Yahyaee, Khamis Hamed
; …
- In:
Finance research letters
31
(
2019
),
pp. 19-25
Persistent link: https://www.econbiz.de/10012420970
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