Consumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, causing an attitude–behaviour gap. For consumers to make ecologically...

Structured Abstract Subject Area Aviation Logistics and Management, Organization Management. Study Level This case is suitable to be used in advanced undergraduate and MBA/MSc level. Case Overview This case highlights the challenges of obtaining “Green Organization” certification process of...

Structured Abstract Subject Area Organizational Behavior. Study Level This case is suitable to be used in advanced undergraduate and MBA/MSc level. Case Overview This case highlights the problems and prospects of World Wildlife Fund (WWF)-Turkey’s Green Office program initiative. Green Office...

Consumption is a way of communication whereby consumers express, position or/and differentiate themselves within their society or affiliated groups. A great part of consumers’ lives are spent on various purchase activities, and many would be eager to understand the factors underlying those...