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32
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30
Saffer, Henry
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29
Diehl, Sandra
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Pitt, Leyland F.
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Dahlén, Micael
28
Yoon, Sukki
28
Zaccour, Georges
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27
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Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft
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Journal of global marketing
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Journal of business ethics : JOBE
79
Marketing letters : a journal of research in marketing
79
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79
Business horizons
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Health marketing quarterly
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ECONIS (ZBW)
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BASE
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1
(Mis)representations of older consumers in
advertising
: stigma and inadequacy in ageing societies
Rosenthal, Benjamin
;
Cardoso, Flávia
;
Abdalla, Carla Caires
-
2021
Persistent link: https://www.econbiz.de/10012515284
Saved in:
2
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
3
What we do know and don't know about marketing communications on mature consumers
Yannopoulou, Natalia
;
Manika, Danae
;
Koblarp Chandrasapth
; …
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1969-1995
Persistent link: https://www.econbiz.de/10014342188
Saved in:
4
Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
Saved in:
5
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
6
Older consumers, digital marketing, and public policy : a review and research agenda
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 469-483
Persistent link: https://www.econbiz.de/10012534261
Saved in:
7
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
8
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
9
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
10
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
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