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The impact of price and quality on communication expenditures (in the maturity stage)
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000835728
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PIMS en marketing : een overzicht
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000837688
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The impact of price and quality on communication expenditures : (in the maturity stage)
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000136401
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PIMS en marketing : een overzicht
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000136403
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Managerial relevance of moderating and mediating variables/effects in management research
Logman, Marc - In: Management decision 62 (2024) 11, pp. 3558-3579
Persistent link: https://www.econbiz.de/10015197497
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Realism versus simplicity in strategic marketing planning : the impact of temporality
Logman, Marc - In: Marketing intelligence & planning 29 (2011) 7, pp. 662-671
Persistent link: https://www.econbiz.de/10009384742
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Limits to growing customer value : being squeezed between the past and the future
Logman, Marc - In: Business horizons 56 (2013) 5, pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
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The dynamics towards multiple strategic options : a conceptual approach
Logman, Marc - In: The open business journal 2 (2009) 1, pp. 108-111
Persistent link: https://www.econbiz.de/10009582337
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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1990
Persistent link: https://www.econbiz.de/10000806873
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Dynamic games as a validation tool for market share functions
Logman, Marc; Weverbergh, Marcel - 1989 - Rev
Persistent link: https://www.econbiz.de/10000770863