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Total customer engagement: designing and aligning key strategic elements to achieve growth

Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-209

Persistent link: https://www.econbiz.de/10003993648

Strategic drivers of customer and employee engagement : practical applications

Roberts, Christopher; Alpert, Frank; Roberts, Carissa - In: Customer engagement : contemporary issues and challenges, (pp. 171-192). 2016

Persistent link: https://www.econbiz.de/10011430758

Creating a single European market

Roberts, Christopher - In: Dialogkongress Europäische Gemeinschaften - …, (pp. 75-86). 1988

Persistent link: https://www.econbiz.de/10001277216

The Middlesex Canal, 1793-1860

Roberts, Christopher - 1938

Persistent link: https://www.econbiz.de/10000382536

Trade in services

Roberts, Christopher; Heydorn, Kenneth - In: The Ashgate research companion to international trade policy, (pp. 167-185). 2012

Persistent link: https://www.econbiz.de/10009564926

The WTO after Hong Kong : how a deal can be struck in 2006

Eizenstat, Stuart; Roberts, Christopher - In: International economics and economic policy : IEEP 3 (2006) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10003319559

Retail buyer decision-making in Japan : what US sellers need to know

Alpert, Frank (contributor) - 1995

Persistent link: https://www.econbiz.de/10000922469

Pioneer brand advantage in Japan and the United States

Alpert, Frank (contributor) - 1996

Persistent link: https://www.econbiz.de/10000939494

No such thing as a free app : a taxonomy of freemium business models and user archetypes in the mobile game market

Salehudin, Imam; Alpert, Frank - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 121-142

Manuscript type: Research Paper. Research Aims: The Freemium business model is becoming increasingly prominent in the current digital economy. In the mobile game market, total revenue from free to download apps is overtaking those from paid apps. The purpose of this article is to propose a...

Persistent link: https://www.econbiz.de/10012886850

An application of Keller's brand equity model in a B2B context

Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - 2010

Persistent link: https://www.econbiz.de/10003922786