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Implementation of a multi-brand strategy in action sports

Giannoulakis, Chrysostomos; Apostolopoulou, Artemisia - In: The journal of product & brand management 20 (2011) 3, pp. 171-181

Persistent link: https://www.econbiz.de/10009231626

Sponsorship of non-profit sporting events : the case of the Well-Being Festival

Giannoulakis, Chrysostomos - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 4, pp. 244-252

Persistent link: https://www.econbiz.de/10010475534

Ten years of integrating research and practice perspective : a guide to Sport Marketing Quarterly case studies

Apostolopoulou, Artemisia - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 4, pp. 227-241

Persistent link: https://www.econbiz.de/10009423412

'Thugs' versus 'Good Guys' : The Impact of NBA Cares on Player Image

Giannoulakis, Chrysostomos; Drayer, Joris - 2016

In the current social landscape, the media concentrate on the lifestyle and behavior of certain sport celebrities, and they demand that professional athletes display high standards of moral behavior. In addition, growing media intrusion presents the professional athlete as a damaged hero. The...

Persistent link: https://www.econbiz.de/10014144523

"Thugs" versus "good guys" : the impact of NBA cares on player image

Giannoulakis, Chrysostomos; Drayer, Joris - In: European Sport management quarterly : ESMQ 9 (2009) 4, pp. 453-468

Persistent link: https://www.econbiz.de/10003922010

An examination of athletic alumni giving behavior : development of the former student-athlete donor constraint scale

Shapiro, Stephen L.; Giannoulakis, Chrysostomos; … - In: Sport management review 13 (2010) 3, pp. 283-295

Persistent link: https://www.econbiz.de/10003987239

Olympic sponsorship : evolution, challenges and impact on the Olympic movement

Giannoulakis, Chrysostomos; Stotlar, David; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 256-270

Persistent link: https://www.econbiz.de/10003761149

The "authenticitude" battle in action sports : a case-based industry perspective

Giannoulakis, Chrysostomos - In: Sport management review 19 (2016) 2, pp. 171-182

Persistent link: https://www.econbiz.de/10011475585

A modeling approach to sport volunteer satisfaction

Giannoulakis, Chrysostomos; Wang, Chien-Hsin; Felver, Nathan - In: International journal of event and festival management 6 (2015) 3, pp. 182-199

Persistent link: https://www.econbiz.de/10011503766

Impact of austerity measures on National Sport Federations : evidence from Greece

Giannoulakis, Chrysostomos; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 17 (2017) 1, pp. 75-97

Persistent link: https://www.econbiz.de/10011740326