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Validating a scale to measure consumer's luxury brand aspiration

Sreejesh, S.; Sarkar, Abhigyan; Roy, Subhadip - In: The journal of product & brand management 25 (2016) 5, pp. 465-478

Persistent link: https://www.econbiz.de/10011620599

What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2538-2564

Persistent link: https://www.econbiz.de/10014430265

Examination of the roles played by brand love and jealousy in shaping customer engagement

Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32

Persistent link: https://www.econbiz.de/10010359006

Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs

Sreejesh, S.; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management research review 39 (2016) 8, pp. 879-898

Persistent link: https://www.econbiz.de/10011534315

Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception

Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S. - In: International journal of hospitality management 94 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012495095

Digital healthcare retail : role of presence in creating patients' experience

Sreejesh, S.; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: International journal of retail and distribution management 50 (2022) 1, pp. 36-54

Persistent link: https://www.econbiz.de/10012798300

Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: European journal of marketing 56 (2022) 10, pp. 2649-2676

Persistent link: https://www.econbiz.de/10013457380

A new consumer brand relationships framework

Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015

Persistent link: https://www.econbiz.de/10011279717

Service quality versus service experience : an empirical examination of the consequential effects in B2B services

Roy, Subhadip; Sreejesh, S.; Bhatia, Sandhya - In: Industrial marketing management : the international … 82 (2019), pp. 52-69

Persistent link: https://www.econbiz.de/10012127978

Ethicality in B2B service delivery : examining the impact of individual and organisational ethics on firm performance through ethical leadership and climate

Sreejesh, S.; Roy, Subhadip - In: Journal of business ethics : JBE 198 (2025) 3, pp. 695-714

The criticality of ethical practices in B2B service delivery is increasingly recognised for its substantial impact on firm performance. However, there remains a gap in understanding how ethicality at managerial and staff levels translates into tangible business outcomes in B2B contexts. This...

Persistent link: https://www.econbiz.de/10015402150