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Flipping the script : consumers' propensity for self-medication

Rajamma, Rajasree K.; Paswan, Audhesh K.; Pelton, Lou E. - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 448-462

Persistent link: https://www.econbiz.de/10012607670

Opportunism in an emerging market : franchisee perspective

Panda, Swati; Pandey, Satyendra C.; Paswan, Audhesh K.; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2092-2106

Persistent link: https://www.econbiz.de/10014471884

US consumers' willingness to buy foreign-made products : country-of-origin attitude changes from 1982 to 1990

Lumpkin, James R. - 1996

Persistent link: https://www.econbiz.de/10001215539

Insights, challenges and recommendations for research on sustainability in marketing

Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406

Persistent link: https://www.econbiz.de/10012286209

Critical social theory and the emancipation of marketing channels knowledge

Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 20 (2013) 3/4, pp. 204-223

Persistent link: https://www.econbiz.de/10009792120

Environmental antecedents of channel opportunism

Paswan, Audhesh K. - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 309-326

Persistent link: https://www.econbiz.de/10003912727

Direct Selling Under Scrutiny : Assessing Analytic Direct Selling Models

Brockett, Patrick L.; Coughlan, Anne T.; Ferrell, Linda; … - 2020

Direct selling (DS) is simultaneously a business model, a channel of distribution, and an activity engaged in by its distributors. In this paper, we provide a framework for analyzing and discuss academic research on the DS distribution model.We focus in particular on research that develops...

Persistent link: https://www.econbiz.de/10014031284

Choosing non-conventional treatments : consumers' attempt at controlling health care

Rajamma, Rajasree K.; Pelton, Lou E. - In: The journal of consumer marketing 27 (2010) 2/3, pp. 127-138

Persistent link: https://www.econbiz.de/10003987433

An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels

Rajamma, Rajasree K.; Pelton, Lou E. - In: Psychology & marketing 26 (2009) 10, pp. 865-887

Persistent link: https://www.econbiz.de/10003896792

Dimensions and outcomes of B2B relational exchange : a meta-analysis

Rajamma, Rajasree K.; Zolfagharian, Mohammad Ali; … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 104-114

Persistent link: https://www.econbiz.de/10009009730