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Stafford, Marla Royne
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Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
2
The evolution of advertising research through four decades : a computational analysis of themes, topics and methods
Stafford, Marla Royne
;
Himelboim, Itai
;
Walter, Dror
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014233908
Saved in:
3
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
Saved in:
4
Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.
;
Stafford, Marla Royne
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
Saved in:
5
Consuming as a family : modes of intergenerational influence on young adults
Mittal, Banwari
;
Stafford, Marla Royne
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10008651821
Saved in:
6
Technology acceptance and satisfaction with logistics services
Bienstock, Carol C.
;
Stafford, Marla Royne
- In:
The international journal of logistics management
21
(
2010
)
2
,
pp. 271-292
Persistent link: https://www.econbiz.de/10008657798
Saved in:
7
Direct-to-consumer advertising : exposure, behavior, and policy implications
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George D.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10009234732
Saved in:
8
The evolution of services advertising in a services-driven national economy : an analysis of progress and missed opportunities
Stafford, Marla Royne
;
Reilly, Tim
;
Grove, Stephen J.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 136-152
Persistent link: https://www.econbiz.de/10009126990
Saved in:
9
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
10
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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