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Service recovery for moderate...
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Service recovery for moderate and high involvement services
Bambauer-Sachse, Silke
;
Rabeson, Landisoa Eunorphie
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011387765
Saved in:
2
Second-hand luxury for Generations Y and Z : embracing responsible consumption or hunting for luxury brand treasures? : an analysis from france using the theory of planned behavior
Walser-Luchesi, Agnès
;
Furst, Anne-Catherine
;
Rabeson, …
- In:
Core Values and Decision-Making for Sustainable …
,
(pp. 205-230)
.
2024
Persistent link: https://www.econbiz.de/10015182111
Saved in:
3
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
4
Welche Effekte hat Brand Placement in PC-/Videospielen?
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003655094
Saved in:
5
Are temporally reframed prices really advantageous? : a more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke
;
Mangold, Sabrina Christina
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 451-457
Persistent link: https://www.econbiz.de/10003906177
Saved in:
6
Temporal reframing of prices : when is it beneficial?
Bambauer-Sachse, Silke
;
Grewal, Dhruv
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 156-165
Persistent link: https://www.econbiz.de/10009240266
Saved in:
7
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Saved in:
8
Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
Saved in:
9
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
10
Determining adequate tangible compensation in service recovery processes for developed and developing countries : the role of severity and responsibility
Bambauer-Sachse, Silke
;
Rabeson, Landisoa
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10010468490
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