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Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally; Simões, Cláudia; Wensley, Robin - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
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Product strategies, managerial comprehension, and organizational performance
Wensley, Robin - In: Oxford review of economic policy 15 (1999) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10001515996
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Strategy as intention and anticipation
Wensley, Robin - In: Images of strategy, (pp. 105-135). 2003
Persistent link: https://www.econbiz.de/10001754617
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The basics of marketing strategy
Wensley, Robin - In: The marketing book, (pp. 53-86). 2003
Persistent link: https://www.econbiz.de/10001725087
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Strategic marketing : betas, boxes or basics
Wensley, Robin - In: Strategic marketing : planning, implementation, and control, (pp. 298-315). 1984
Persistent link: https://www.econbiz.de/10002967106
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Market ideology, globalization and neoliberalism
Wensley, Robin - In: The SAGE handbook of marketing theory, (pp. 235-243). 2010
Persistent link: https://www.econbiz.de/10003923128
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Marketing strategy
Wensley, Robin - In: Marketing theory : a student text, (pp. 209-236). 2010
Persistent link: https://www.econbiz.de/10003950836
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Getting to close to the fire : the challenge of engaging stories and saving lives
Wensley, Robin - In: British journal of management : BJM 22 (2011) 3, pp. 370-381
Persistent link: https://www.econbiz.de/10009308235
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Does market orientation make sense?
Wensley, Robin - In: Australasian marketing journal 19 (2011) 3, pp. 148-150
Persistent link: https://www.econbiz.de/10009269438
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Seeking relevance in management research
Wensley, Robin - In: Challenges and controversies in management research, (pp. 258-274). 2011
Persistent link: https://www.econbiz.de/10008856070