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Consumer response to promotions in the presence of surcharge: implications for online retailing

Chatterjee, Patrali - In: Journal of customer behaviour 9 (2010) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10003989247

Causes and consequences of "order online pick up in-store" shopping behavior

Chatterjee, Patrali - In: The international review of retail, distribution and … 20 (2010) 4, pp. 431-448

Persistent link: https://www.econbiz.de/10008656680

Framing online promotions : shipping price inflation and deal value perceptions

Chatterjee, Patrali - In: The journal of product & brand management 20 (2011) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10009007090

Drivers of new product recommending and referral behaviour on social network sites

Chatterjee, Patrali - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 77-101

Persistent link: https://www.econbiz.de/10008936320

The role of varying information quantity in ads on immediate and enduring cross-media synergies

Chatterjee, Patrali - In: Journal of marketing communications 18 (2012) 3, pp. 217-240

Persistent link: https://www.econbiz.de/10009577758

Can unconscious-conscious processing sequences enhance ad exposure outcomes?

Chatterjee, Patrali - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 506-515

Persistent link: https://www.econbiz.de/10009161092

Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability

Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009

Persistent link: https://www.econbiz.de/10003778168

Multiple-channel and cross-channel shopping behavior : role of consumer shopping orientations

Chatterjee, Patrali - In: Marketing intelligence & planning 28 (2010) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10003940427

Tests of the specification of univariate and bivariate ordered probit

Butler, John S. - In: The review of economics and statistics 79 (1997) 2, pp. 343-347

Persistent link: https://www.econbiz.de/10001222396

E-Service Brand Extensions : The Role of Perceived Fit and Category Usage Level on Adoption

Chatterjee, Patrali - 2011

This research examines how differences in consumer traits of self-efficacy and need for service employee interaction impacts perceived fit between core service brand and its e-service extension and adoption by current and prospective customers. Category usage level moderates the impact of...

Persistent link: https://www.econbiz.de/10014181336