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This is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir...
Persistent link: https://www.econbiz.de/10012672756
We inhabit a world where communicationsand information technology are now anaccepted part of our lives. The technology isimproving faster and faster with product lifecycles becoming much shorter. How is thataffecting life for the consumer - especiallyyounger people? Many small and...
Persistent link: https://www.econbiz.de/10012672782
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including knowledge about...
Persistent link: https://www.econbiz.de/10012672957