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Improving marketing communication & innovation strategies in the small business context
Wright, Len Tiu; Nancarrow, Clive - In: Small business economics : an entrepreneurship journal 16 (2001) 2, pp. 113-123
Persistent link: https://www.econbiz.de/10001588435
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Profiling key purchase influencers : those perceived as consumer savvy
Nancarrow, Clive; Tinson, Julie; Brace, Ian - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 102-110
Persistent link: https://www.econbiz.de/10009124707
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Consumer savvy and intergenerational effects
Nancarrow, Clive; Tinson, Julie; Brace, Ian - In: International journal of market research : JMRS ; the … 50 (2008) 6, pp. 731-755
Persistent link: https://www.econbiz.de/10003781943
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Bridging the practitioner-academic divide
Keegan, Sheila; Tinsan, Julie; Nancarrow, Clive - In: Qualitative market research : an international journal 11 (2008) 1, pp. 107-112
Persistent link: https://www.econbiz.de/10003698919
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A question of gender : gender classification in international research
Cartwright, Trixie; Nancarrow, Clive - In: International journal of market research 64 (2022) 5, pp. 575-593
Persistent link: https://www.econbiz.de/10013389100