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The marketplace management of illicit pleasure

Goulding, Christina; Shankar, Avi; Elliott, Richard; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 759-771

Persistent link: https://www.econbiz.de/10003807415

Identity, consumption and narratives of socialization

Shankar, Avi; Elliott, Richard; Fitchett, James A. - In: Marketing theory 9 (2009) 1, pp. 75-94

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Critical marketing : defining the field

Saren, Michael (ed.); Maclaran, Pauline (ed.); … - 2017 - First issued in hardback

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New paths to thick descriptions : innovativeness in data collection and interpretation

Elliott, Richard (contributor); Shankar, Avi (contributor) - 2005

About the Guest Editors Richard Elliott is Professor of Marketing and Consumer Research atWarwick Business School and a Fellow of St Anne's College, Oxford. He is a visiting professor atESCP-EAP Paris, Universite´ Paris II, and Thammasat University Bangkok

Persistent link: https://www.econbiz.de/10012673133

Strategic brand management

Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2nd. ed.

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Reframing crtitical marketing

Shankar, Avi - In: Expanding disciplinary space : on the potential of …, (pp. 45-60). 2013

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Reframing critical marketing

Shankar, Avi - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 681-696

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Addictive consumption : function and fragmentation in postmodernity

Elliott, Richard - In: Journal of consumer policy : consumer issues in law, … 17 (1994) 2, pp. 159-179

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Mapping the unarticulated potential of qualitative research : stepping out from the shadow of quantitative studies

Nuttall, Peter; Shankar, Avi; Beverland, Michael B.; … - In: Journal of advertising research 51 (2011), pp. 153-166

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The consumerist turn in higher education : policy aspirations and outcomes

Naidoo, Rajani; Shankar, Avi; Veer, Ekant - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1142-1162

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