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Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity

Sreejesh, S. - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460872

Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66

Persistent link: https://www.econbiz.de/10013041309

Key account management in B2B marketing : a systematic literature review and research agenda

Sandesh, Sadasivan Pillai; Sreejesh, S.; Paul, Justin - In: Journal of business research : JBR 156 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10013534268

Business research methods : an applied orientation

Sreejesh, S.; Mohapatra, Sanjay; Anusree, M. R. - 2014

Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionaire Design -- Data Preparation and Preliminary...

Persistent link: https://www.econbiz.de/10014006775

What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2538-2564

Persistent link: https://www.econbiz.de/10014430265

Behavioural conflict on employee wellbeing : role of negative affect state and workplace fun

Kuriakose, Vijay; Sreejesh, S. - In: Benchmarking : an international journal 30 (2023) 8, pp. 2634-2654

Persistent link: https://www.econbiz.de/10014502233

Resolving complaints online : development and validation of customers' perceived webcare scale

Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10013284044

Examination of the roles played by brand love and jealousy in shaping customer engagement

Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32

Persistent link: https://www.econbiz.de/10010359006

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames

Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312

Persistent link: https://www.econbiz.de/10011413307