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Let's face it : when and how facial emojis increase the persuasiveness of electronic word of mouth
Maiberger, Tobias; Schindler, David; Koschate-Fischer, … - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 119-139
Persistent link: https://www.econbiz.de/10015047060
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Willingness to pay for cause-related marketing : the impact of donation amount and moderating effects
Koschate-Fischer, Nicole; Stefan, Isabel V.; Hoyer, Wayne D. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 910-927
Persistent link: https://www.econbiz.de/10009688778
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Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole; Cramer, Johannes; Hoyer, Wayne D. - In: Journal of marketing 78 (2014) 2, pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
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Do life events always lead to change in purchase? : the mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
Koschate-Fischer, Nicole; Hoyer, Wayne D.; … - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 516-536
Persistent link: https://www.econbiz.de/10011879705
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When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole; Huber, Isabel V.; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
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Preisbezogene Auswirkungen von Kundenzufriedenheit
Koschate-Fischer, Nicole - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 93-121). 2016
Persistent link: https://www.econbiz.de/10011408696
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Customer satisfaction and elapsed time since purchase as drivers of price knowledge
Homburg, Christian; Koschate-Fischer, Nicole; Wiegner, … - In: Psychology & marketing 29 (2012) 2, pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
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Wie reagieren Kunden auf Preise? : zentrale Erkenntnisse der verhaltenswissenschaftlichen Preisforschung
Koschate-Fischer, Nicole; Wüllner, Katharina - In: Controlling : Zeitschrift für erfolgsorientierte … 24 (2012) 11, pp. 604-609
Persistent link: https://www.econbiz.de/10009663955
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A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas
Koschate-Fischer, Nicole; Schandelmeier, Stephen - In: Journal of business economics : JBE 84 (2014) 6, pp. 793-826
Persistent link: https://www.econbiz.de/10010390186
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Are consumers really willing to pay more for a favourable country image? : a study of country-of-origin effects on willingness to pay
Koschate-Fischer, Nicole; Diamantopoulos, Adamantios; … - In: Journal of international marketing 20 (2012) 1, pp. 19-41
Persistent link: https://www.econbiz.de/10009520921