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Dienstleistungsqualität
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Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
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How important is knowledge of the culture environment when evaluating potential export markets? : Empirical results from a sample of experienced US exporters
Wood, Van R.
- In:
Liiketaloudellinen aikakauskirja
49
(
2000
)
4
,
pp. 541-557
Persistent link: https://www.econbiz.de/10001551246
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Globalization, sustainability and marketing of healthcare in emerging market economies : doing good while doing well
Wood, Van R.
- In:
Research handbook of marketing in emerging economies
,
(pp. 30-54)
.
2017
Persistent link: https://www.econbiz.de/10011656159
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4
Hospital abitlity to attract international patients : a conceptual framework
Al-Amin, Mona
;
Makarem, Suzanne C.
;
Pradhan, Rohit
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
3
,
pp. 205-221
Persistent link: https://www.econbiz.de/10009355313
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5
Beyond the service process : the effects of organizational and market factors on customer perceptions of health care services
Makarem, Suzanne C.
;
Al-Amin, Mona
- In:
Journal of service research : JSR
17
(
2014
)
4
,
pp. 399-414
Persistent link: https://www.econbiz.de/10010432165
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Satisfaction in technology-enabled service encounters
Makarem, Suzanne C.
;
Mudambi, Susan M.
;
Podoshen, Jeffrey S.
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009525764
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7
Using a class blog for student experiential learning reflection in business courses
Ferguson, Jodie L.
;
Makarem, Suzanne C.
;
Jones, Rebecca E.
- In:
Journal of education for business
91
(
2016
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011498042
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8
Emotions and cognitions in consumer health behaviors : insights from chronically ill patients into the effects of hope and control perceptions
Makarem, Suzanne C.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 208-215
Persistent link: https://www.econbiz.de/10011508762
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9
Efficiency and hospital effectiveness in improving hospital consumer assessment of healthcare providers and systems ratings
Al-Amin, Mona
;
Makarem, Suzanne C.
;
Rosko, Michael D.
- In:
Health care management review : the journal for health …
41
(
2016
)
4
,
pp. 296-305
Persistent link: https://www.econbiz.de/10011591449
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10
Development and validation of a service captivity scale
Rayburn, Steven W.
;
Makarem, Suzanne C.
;
Mohan, Mayoor
; …
- In:
Journal of service research
27
(
2024
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014580520
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