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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technological forecasting & social change : an international journal
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Fundamentals of marketing research ; Vol. 6
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1
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
2
Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel
;
Bijmolt, Tammo H. A.
-
1998
Persistent link: https://www.econbiz.de/10000995263
Saved in:
3
An investigation into multidimensional scaling : task effects on similarity data and solutions of MAXSCAL
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000873853
Saved in:
4
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
5
A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.
;
Wedel, Michel
;
Mellens, Martin C.
-
1993
Persistent link: https://www.econbiz.de/10000883529
Saved in:
6
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
7
Transaction costs and standardisation in professional services to small business
Nooteboom, Bart
- In:
Small business economics : an entrepreneurship journal
4
(
1992
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10001136849
Saved in:
8
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
9
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Saved in:
10
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
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