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ECONIS (ZBW)
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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem
;
Choura, Fatma
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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2
Effectiveness of social interactivity in merchant websites on emotional and behavioral responses : study of the anthropomorphic virtual agent and the commercial discussion forum
Ben Saad, Sihem
;
Choura, Fatma
- In:
Handbook of research on the platform economy and the …
,
(pp. 324-342)
.
2021
Persistent link: https://www.econbiz.de/10012705051
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3
Toward a better understanding of the ICTs' role in the creation of social networks
Ben Saad, Sihem
;
Choura, Fatma
- In:
Business practices, growth and economic policy in …
,
(pp. 155-177)
.
2020
Persistent link: https://www.econbiz.de/10012388085
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4
Effectiveness of virtual reality technologies in digital entrepreneurship : a comparative study of two types of virtual agents
Ben Saad, Sihem
;
Choura, Fatma
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 195-220
Persistent link: https://www.econbiz.de/10013369613
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5
Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
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6
Towards a better comprehension of tourism crisis in the era of Covid-19
Ben Saad, Sihem
;
Ben Yahia, Ali
;
Choura, Fatma
- In:
Financial Market Dynamics after COVID 19 : The …
,
(pp. 25-35)
.
2022
Persistent link: https://www.econbiz.de/10013198539
Saved in:
7
The digital revolution in the tourism industry : role of anthropomorphic virtual agent in digitalized hotel service
Ben Saad, Sihem
- In:
International journal of contemporary hospitality management
36
(
2024
)
11
,
pp. 3751-3773
Persistent link: https://www.econbiz.de/10015142035
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8
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
9
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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