Narrow search
Showing 1 - 10 of 145
Cover Image
Where to next? : honoring my predecessor's work and a plan for continued improvements
Campbell, Colin L. - In: Journal of advertising research 62 (2022) 4, pp. 298-300
Persistent link: https://www.econbiz.de/10013531972
Cover Image
Ready or not, generative AI is here to stay : advertisers need more research to harness the benefits of AI technologies : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 3, pp. 202-204
Persistent link: https://www.econbiz.de/10014375165
Cover Image
Tips for advertising professionals submitting to JAR : key differences between applied and theory-focused research : editor's desk
Campbell, Colin L. - In: Journal of advertising research 64 (2024) 2, pp. 118-119
Persistent link: https://www.econbiz.de/10014576980
Cover Image
The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most
Campbell, Colin L. - In: Journal of advertising research 64 (2024) 1, pp. iv-vi
Persistent link: https://www.econbiz.de/10014507655
Cover Image
Introducing 2023 JAR research priorities : an industry-informed list of advertising topics where research is needed most : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 1, pp. iv-vi
Persistent link: https://www.econbiz.de/10014283715
Cover Image
A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 2, pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Cover Image
Generative AI : navigating between consumer utopia and dystopia : the critical role of research and leadership in shaping advertising's future : editor's desk
Campbell, Colin L. - In: Journal of advertising research 64 (2024) 3, pp. 246-248
Persistent link: https://www.econbiz.de/10015071670
Cover Image
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Cover Image
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Cover Image
Diversity in the digital age : how consumers respond to diverse virtual influencers
Ferraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; … - In: International journal of advertising : the review of … 43 (2024) 8, pp. 1342-1365
Persistent link: https://www.econbiz.de/10015194157