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To share or not to share screens with customers? : lessons from learning theories
Roten, Yonathan Silvain
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Vanheems, Regine
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The journal of services marketing
37
(
2023
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10013542895
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Naviguer entre espaces virtuel et réel pour faire ses achats : exploration de l'expérience de shopping hybride
Collin-Lachaud, Isabelle
;
Vanheems, Régine
- In:
Recherche et applications en marketing
31
(
2016
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10011647136
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Does product involvement drive consumer flow state in the AR environment? : a study on behavioural responses
Serravalle, Francesca
;
Vanheems, Régine
;
Viassone, Milena
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014253471
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