The present study examines the factors affecting customer intention to use auto financing (ijarah) in Pakistan. The research framework is constructed based on the theory of reasoned action, which explains behavioural intention and its determinants. The study incorporates the participation of 350...

The era of digital transformation brings to small and medium-sized enterprises new challenges and complex issues that need to be navigated carefully and effectively to keep pace with the rate of local and global changes, to continue operating efficiently and competitively. Strategic Financial...