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Advertising effects
18
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Poels, Karolien
26
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13
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7
Ponnet, Koen
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Herrewijn, Laura
5
Krouwer, Simone
4
Vanwesenbeeck, Ini
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Republique Francaise, Ministère de la Coopération, service de l'Administration Générale
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International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Advertising in new formats and media : current research and implications for marketers
2
International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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ECONIS (ZBW)
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7
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Personalization in digital marketing : implementation strategies and the corresponding ethical issues
Gogh, Roseline van
;
Walrave, Michel
;
Poels, Karolien
- In:
The SAGE handbook of marketing ethics
,
(pp. 411-423)
.
2021
Persistent link: https://www.econbiz.de/10012306281
Saved in:
2
Better stick to the status quo? : Eco-friendly product endorsements by (large) lifestyle instagram influencers as a curiosity-inducing trigger for young women
Gogh, Roseline van
;
Poels, Karolien
;
Walrave, Michel
- In:
Journal of current issues and research in advertising
46
(
2025
)
2
,
pp. 183-223
Persistent link: https://www.econbiz.de/10015414504
Saved in:
3
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
4
Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Zarouali, Brahim
;
Pauw, Pieter de
;
Ponnet, Koen
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012243127
Saved in:
5
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
6
Le projet de réseau européen à grande vitesse
Walrave, Michel
- In:
La revue transports : economie, politique, société
38
(
1993
)
357
,
pp. 5-11
Persistent link: https://www.econbiz.de/10001141484
Saved in:
7
Les transports de marchandises et l'énergie
Monneret, Pierre
;
Walrave, Michel
- In:
La revue transports : economie, politique, société
260
(
1981
),
pp. 60-80
Persistent link: https://www.econbiz.de/10002505451
Saved in:
8
Elements d'économie des transports
Suard, Pierre
;
Walrave, Michel
-
1970
Persistent link: https://www.econbiz.de/10002886868
Saved in:
9
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
10
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
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