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Exploring the role of potential knowledge sources for the fuzzy-front end of the new product development (NPD) : bridging the knowledge gaps
Bashir, Naheed
- In:
Business process management journal
29
(
2023
)
4
,
pp. 1092-1115
Persistent link: https://www.econbiz.de/10014291672
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Use of social media applications for supporting new product development processes in multinational corporations
Bashir, Naheed
;
Papamichail, Nadia
;
Malik, Khaleel
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 176-183
Persistent link: https://www.econbiz.de/10011886841
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Developing firm capabilities to utilise social media for the fuzzy front end of innovation
Bashir, Naheed
;
Malik, Khaleel
- In:
Technology analysis & strategic management
35
(
2023
)
6
,
pp. 721-736
Persistent link: https://www.econbiz.de/10014301961
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