COVID-19 posed challenges to all areas of society. This study aims to analyse the impact of COVID-19 on destination brand research between 2020 and 2022. Based on Scopus and Web of Science, the researchers analysed the impact of COVID-19 on destination branding research. Thus, the systematic...

This research extensively discusses the connection between destination image and films influencing tourism. Despite the worldwide fame of the James Bond saga and extensive publications on the subject, research into the role of tourism promotion in the image of destinations is still scarce, and...

Urban dynamics of the 21st century is distinguished by the prevalence and significance of cities and their constituent elements. The objective of this study is to analyze the role of the territorial brand as one of the strategic elements of public governance. The methodology employs a...