1 Introduction -- 2 Human Relations Importance in Modern Business: An Ontological Perspective -- 3 Relational Goods and Organization Change in 4.0 Era -- 4 Including Relational Goods within the Diffusion of Innovation Framework -- 5 Empirical Observation of the Importance of Relational Goods in...

1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The Expressions of Digital and Digital Technologies: How...