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The mere possession effect of shareable digital coupons : the mediating role of anticipated self-enhancement
Zhang, Sha; Vries, Eline L. E. de; Ding, Aihui - In: Journal of consumer behaviour 22 (2023) 1, pp. 122-134
Persistent link: https://www.econbiz.de/10014251206
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
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Changing consumer markets and marketing in China
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
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Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?
Liu, Wei; Zhang, Sha; Bijmolt, Tammo H. A.; Haan, Evert de - In: Journal of retailing 100 (2024) 3, pp. 422-438
Persistent link: https://www.econbiz.de/10015065343
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The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de; Zhang, Sha - In: Journal of business research : JBR 110 (2020), pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
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The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha; Pauwels, Koen; Peng, Chenming - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai; Zhang, Sha; Hong, Zhao - In: The journal of brand management : an international journal 30 (2023) 6, pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
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How do timing and narrative tone influence the impact of pro-environmental orientation on crowdfunding performance?
Ge, Ruichen; Zhang, Sha; Zhao, Hong - In: Finance research letters 75 (2025), pp. 1-8
Persistent link: https://www.econbiz.de/10015408142
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Customers' adoption of multiple platforms and retailers' channel performance : evidence from Chinese fast-food industry
Jiang, Peiqi; Zhang, Sha - In: Nankai business review international 15 (2024) 4, pp. 561-577
Persistent link: https://www.econbiz.de/10015414964