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ECONIS (ZBW)
Other ZBW resources
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1
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
2
Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin, Hyun Seung
;
Kim, Hyoje Jay
;
Suh, Jaebeom
;
Sheehan, Ben
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 479-493
Persistent link: https://www.econbiz.de/10012650827
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3
The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
;
Kim, Hyoje Jay
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
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4
When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support
Fanggidae, Jappy Parlindungan
;
Jin, Hyun Seung
;
Kim, …
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1110-1143
Persistent link: https://www.econbiz.de/10014321557
Saved in:
5
How service quality and perceived value affect behavioral intentions of ecolodge guests : the moderating effect of prior visit
Ban, Joowon
;
Kim, Hyoje Jay
;
Sheehan, Ben
;
Prideaux, Bruce
- In:
Journal of vacation marketing
28
(
2022
)
2
,
pp. 244-257
Persistent link: https://www.econbiz.de/10013257579
Saved in:
6
Digital advertising in the age of generative AI
Baek, Tae Hyun
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
Saved in:
7
The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun
;
Kim, Jooyoung
;
Yu, Jay Hyunjae
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
Saved in:
8
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Saved in:
9
Stay away from me
Baek, Tae Hyun
;
Morimoto, Mariko
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10009536712
Saved in:
10
Exploring the consequences of brand credibility in services
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009272293
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