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Les femmes et les images de la beauté féminine : bien-être et efficacité publicitaire

Borau, Sylvie - In: Recherche et applications en marketing 29 (2014) 4, pp. 141-142

Persistent link: https://www.econbiz.de/10011477857

The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers

Borau, Sylvie; Nepomuceno, Marcelo Vinhal - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 325-340

Persistent link: https://www.econbiz.de/10011988975

The advertising performance of non-ideal female models as a function of viewers' body mass index : a moderated mediation analysis of two competing affective pathways

Borau, Sylvie; Bonnefon, Jean-François - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 457-476

Persistent link: https://www.econbiz.de/10011707419

The Prosociality of Married People : Evidence from a Large Multinational Sample

Borau, Sylvie; Couprie, Hélène; Hopfensitz, Astrid - 2022

Single people are more likely to die from COVID-19. Here, we study whether this higher death rate could be partly explained by differences in compliance with protective health measures against COVID-19 between single and married people, and the drivers of this marital compliance gap. Data...

Persistent link: https://www.econbiz.de/10013298796

The imaginary intrasexual competition : advertisements featuring provocative female models trigger women to engage in indirect aggression

Borau, Sylvie; Bonnefon, Jean-François - In: Journal of business ethics : JOBE 157 (2019) 1, pp. 45-63

Persistent link: https://www.econbiz.de/10012030611

Gendered products act as the extended phenotype of human sexual dimorphism : they increase physical attractiveness and desirability

Borau, Sylvie; Bonnefon, Jean-François - In: Journal of business research : JBR 120 (2020), pp. 498-508

Persistent link: https://www.econbiz.de/10012417158

Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture

Otterbring, Tobias; Bhatnagar, Roopali; Samuelsson, Peter; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012665988

The prosociality of married people : evidence from a large multinational sample

Borau, Sylvie; Couprie, Hélène; Hopfensitz, Astrid - In: Journal of economic psychology : research in economic … 92 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013483317