The purpose of this research is to investigate the effectiveness of 'sponsored' labelled targeted ads in Mauritius and whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses and Gratification Theory (UGT), this research...

This study assesses the factors that impacts on an individual’s adoption (ADOP) of mobile payment services (MPS) in the setting of a developing small island developing state (SIDS), Mauritius. A theoretical model is derived from prior research and combines factors from technology acceptance...