Kundenzufriedenheit ist eines der wichtigsten Konstrukte im Marketing und ein relevanter Einflussfaktor auf den Unternehmenserfolg (vgl. Otto et al. 2020; Fornell et al. 2006; Anderson et al. 2004). Die Marketingpraxis erfordert deshalb ein tiefes Verständnis der Einflussfaktoren der...

Strong market orientation is essential for innovation success! Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on...

Angesichts steigender Unsicherheit und Komplexität der technologischen, gesundheitspolitischen, kulturellen und ökonomischen Rahmenbedingungen in der deutschen Healthcare-Branche ist die Identifikation und Berücksichtigung von Einflussfaktoren und alternativen Zukunftsbildern in der...

The forecasting of time series in goods management systems causes various problems that we identify and indicate possible solutions. The implementation of auxiliary information like promotional activities or calendar effects in forecasts using ARMA models and exponential smoothing methods may be...

In this paper we use 4 different time series models to forecast sales in a goods management system. We use a variety of forecast combining techniques and measure the forecast quality by applying symmetric and asymmetric forecast quality measures. Simple, rank-, and criteria-based combining...

This paper presents a method for visualizing competitive market structures based on scanner panel date where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...

Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...

There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...