This article examines basic features of ranked Conjoint-data, analyzes the adequacy of evaluation methods and proposes improvements for better utilizing the information provided by ranked data. It is shown that commonly used goodness-of-fit measures provide inadequate proxy measures for...

Basic confounding patterns for full-profile conjoint analyses based upon ranking are examined. It is shown that commonly used orthogonal main-effect designs can lead to biased part-worth estimates, especially to an underestimation of less important variables. An alternative design procedure is...

CJ-Analysen werden in der Marktforschung eingesetzt, um metrische Nutzenfunktionen zu ermitteln. Sofern die Eingabedaten in Form einer Rangordnung vorliegen, ist bei der Auswertung eine Skalentransformation vorzunehmen. Am Beispiel einer Conjoint-Anwendung wird aufgezeigt, daß hieraus deutliche...

Benchmarking of innovation processes requires the reliable assessment of nondocumented organizational characteristics. Based on key informant literature we discuss the difficulties of gaining reliable information from respondents and identify potential sources for heterogeneous perceptions among...

Cooperation in Research and Development constitutes a new phenomena both for managers as well as for management scientists. Starting in the early Eigthies there has been an immense growth of such cooperations between Single - even competing - enterprises (Hagedoom, 1991). By pooling resources...

Corporate social responsibility (CSR) research is heterogeneous and still fragmented. In its interdisciplinary setting, researchers focus on different CSR aspects, secondary concepts and themes. The lack of a unifying paradigm indicates that the CSR literature should be summarized and...

We focus on one of the core competitive capabilities of modern firms: the ability to deliver successful innovations in a globalized environment. Companies literally find themselves confronted with a world of ideas. The challenge remains to decide which impulses should be on top of the list and...

Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By...

Succession in family firms generates unique and critical challenges for these organizations. Owing to family firms' idiosyncratic organizational context, family firm scholars suggest that insider successors should be preferred to outsider successors. However, recent strategic management and...

Innovative new products and a strong brand are essential assets to sustain and expand a company’s competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...