Paudel, Tulsi; Li, Wen Ya; Kim, Yeong Gug; Ji, Yunho - In: Global Business & Finance Review (GBFR) 29 (2024) 2, pp. 1-16
Purpose: The demand for halal foods among non-Muslim customers is increasing in non-Muslim countries. This study investigates South Korean non-Muslim customers' halal food purchase intentions using an extended model of goal-directed behavior (EMGB). Design/methodology/approach: The study model...
