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-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well … as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic … promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico …
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Research background: Last decades may undoubtedly be deemed as the period of exceptional transformation which has global dimension. One of its elements is the reorganisation of traditional ways of business management. Therefore, agile approach is more and more often one of the key aspects of...
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Modern conventional agriculture has relied heavily on inorganic fertilizers to achieve higher crop yields. However, concerns have arisen regarding its ecological and economic sustainability, given its impact on soil health on-site, on pollutants off-site, and of recent bouts of soaring...
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A dual challenge for the sustainable development of the Danube mouths region is the conservation of the natural ecological assets and the improvement of the quality of life for its residents. Aiming to offer support for regional sustainable policies for improvement of land sea synergies in the...
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This paper investigates price differentials between organically and conventionally farmed arable land. Organic commodities offer higher prices and environmental benefits such as improved soil constitution, where land buyers gauge these benefits against lower yields at higher risk, switching and...
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This Special Issue contains articles include, but not limited to, empirical, analytical, or design-oriented approaches to the following topics: Monitoring of carrying capacity and mechanisms for managing tourist flows in rural areas; Systems and tools to measure the social, economic, and...
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