Similar Search Results

Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -

Enke, Margit; Greschuchna, Larissa - 2005

Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...

Persistent link: https://www.econbiz.de/10010296594

Kundenintegration bei Finanzdienstleistungen

Enke, Margit; Poznanski, Steffi - 2005

integration). The management of customer integration is neglected, although it has strong influence on the efficiency and … effectiveness of the services delivery. This paper focuses on customer integration in the context of financial services and analyses …

Persistent link: https://www.econbiz.de/10010296595

Researching the Gap between Foodstuff's Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection

Onete, Bogdan Cristian; Voinea, Lelia; Filip, Alina; … - In: Amfiteatru Economic Journal 16 (2014) 36, pp. 470-482

Consumer's health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young...

Persistent link: https://www.econbiz.de/10011724864

Erfolg auf dem amerikanischen Markt

Rülke, Tessa - 2003

Im Herbst 2002 wurde unter sächsischen Klein- und Mittelständischen Unternehmen eine empirische Studie zum Thema "Erfolg auf dem amerikanischen Markt" durchgeführt. Ein Teil der in einer Fragebogenaktion gewonnenen Ergebnisse wird in diesem Arbeitspapier vorge-stellt. Die Ergebnisse beziehen...

Persistent link: https://www.econbiz.de/10010305661

Intercultural communication in business ventures illustrated by two case studies

Hinner, Michael B.; Rülke, Tessa - 2002

The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...

Persistent link: https://www.econbiz.de/10010305669

Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs

Voinea, Lelia; Popescu, Dorin Vicenţiu; Negrea, Mihai … - In: Amfiteatru Economic Journal 17 (2015) 38, pp. 488-506

The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their...

Persistent link: https://www.econbiz.de/10011724955

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International Journal of Management and Economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10015192080

Culture-laden imports: International market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International Journal of Management and Economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10015192212

Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations

Enke, Margit; Reimann, Martin - 2003

Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...

Persistent link: https://www.econbiz.de/10010305683

Economic discrimination and cultural differences as barriers to migrant integration: Is reverse causality symmetric?

Kohler, Pierre - 2012

This paper examines the endogenous relationship between the economic and cultural integration of migrants in … Switzerland or, more precisely, how economic and cultural barriers to integration reinforce each other. Are cultural differences … preventing the successful integration of migrants or does the root of integration failures lie in unequal economic opportunities …

Persistent link: https://www.econbiz.de/10010316755