The beverage industry is a significant market that is seeing a growth albeit certain types of beverages such as wine and soda-type drinks are seemingly declining. There is certainly seen a growing interest for novel beverages, especially when creating healthy options aiming to support health via...

The current article presents and justifies the wise use of natural analogies in teaching Firm culture at the Universities and in consulting activities in organizations, associated with necessary study of an existing firm culture, before undertaking change management initiatives that are intended...

This paper surveys a variety of topics related to network economics. Topics covered include: consumer demand under network effects, compatibility decisions and standardization, technology advances in network industries, two-sided markets, information networks and intellectual property, and...

This research finds the effect of financial leverage on efficiency of firms in Pakistan. The ordinary least square technique is used to detect efficiency of financial leverage of 154 textile firms in Pakistan over the period 2006 - 2011.The regression results indicate that leverage has s...

Digital marketing has changed the nature of company-to-customer communication. With rising information overload and reduced decision-making time, touchpoints have gained additional importance by yielding customer loyalty. Yet the existing digital marketing tools have failed to keep pace with...

For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in...

The massive consumption of conventional recyclable products causes environmental pollution, so it is very important to raise public awareness about the use of green plastics. This study assessed a comprehensive understanding of the behavioural intention model of green plastic products from the...

While drone-enabled food delivery continues to gain prominence, a notable research gap exists in comprehending the impact of real-life psychological challenges - specifically autonomy, competence, and relatedness - on consumer adoption intention in various cultural contexts. This study explores...

Through their writing, people often reflect their values. Since the 1970s, academic economists have gradually changed their third-person pronoun choices, from using the masculine form to incorporating feminine and plural forms. We document this transition empirically, and examine the role of...

Over the recent years, money has become one of the most compelling topics in modern societies. Consequently, financial literacy turns out to be an indispensable ability in today's complex reality. Numerous studies reveal that the level of financial literacy is dependent on the socio-economic...