Qureshi, Muhammad Shahid; Aziz, Nergis; Mian, Sarfraz A. - In: Journal of Global Entrepreneurship Research 7 (2017) 15, pp. 1-15
Prior research has shown that early development of marketing capabilities enable firms to achieve competitive advantage. The entrepreneurial orientation of the firm acts as a catalyst and impacts the market orientation and the marketing capabilities of the firm in a positive way. A high level of...
