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Intensidad exportadora e interacción entre fortalezas del marketing mix: Un análisis basado en redes neuronales artificiales

Gutiérrez-Villar, Belén; Montero-Simó, María José; … - In: Revista de Métodos Cuantitativos para la Economía y … 18 (2014), pp. 88-111

sensitivity analysis proposed for research in the area of marketing and, specifically, in firms' internationalization studies. …

Persistent link: https://www.econbiz.de/10011307214

Do Central and Eastern Europe Countries Play a Role in the Belt and Road Initiative? The Case of Chinese OFDI into the CEE-16 Countries

Bieliński, Tomasz; Markiewicz, Magdalena; Oziewicz, Ewa - In: Comparative Economic Research. Central and Eastern Europe 22 (2019) 2, pp. 7-22

The main aim of the article was to analyze the motives behind the FDI decisions of Chinese companies' capital engagement in Central and Eastern Europe. The article examines the applicability of existing theoretical concepts towards Chinese outward foreign direct investment (OFDI). Chinese OFDI...

Persistent link: https://www.econbiz.de/10013204593

Marketing strategies of "born globals" companies when entering the foreign market

Reková, Eliška - In: Trends Economics and Management 12 (2018) 31, pp. 87-100

of study, size of enterprises and turnover. Methodology: There were used methods of data analysis. Secondary data were …

Persistent link: https://www.econbiz.de/10015186114

Entrepreneurial attitudes in firms' credit access

Civelek, Mehmet; Folvarčná, Andrea; Brezina, Ivan; … - In: Contemporary Economics 17 (2023) 4, pp. 361-378

Although enterprises make significant contributions to the GDP of countries, bank credit access is one of the biggest … credit access. Thus, the impact of TPB on credit access can differ depending on firms' internationalization status and this …

Persistent link: https://www.econbiz.de/10014544499

Effects of network capabilities on firm performance across cultures

Papastamatelou, Julie; Busch, Rainer; Ötken, Begüm; … - In: International Journal of Management and Economics 49 (2016) 1, pp. 79-105

The purpose of this study is to identify key factors related to network capabilities that enhance the performance of Chinese, Turkish and German firms. Chinese (n = 107), Turkish (n = 129) and German (n = 109) MBA-students completed a questionnaire, based on an earlier version developed by Kenny...

Persistent link: https://www.econbiz.de/10015192084

Geoeconomics

Mohr, Cathrin; Trebesch, Christoph - 2025

We review the literature on geoeconomics, defined as the field of study that links economics and geopolitics (power rivalry). We describe what geoeconomics is and which questions it addresses, focusing on five main subfields. First, the use of geoeconomic policy tools such as sanctions and...

Persistent link: https://www.econbiz.de/10015194915

The effects of Korean country-of-origin on Mongolian consumer product evaluation and purchase intention

Haliun, Sharmuud; Cho, Seong Do - In: Journal of Marketing and Consumer Behaviour in Emerging … (2015) 1, pp. 4-14

The economy of Mongolia has been growing, especially due to imports growing more than exports. The purpose of this study is to examine the impact of a Korean country-of-origin on Mongolian consumer product evaluation and purchase intention using a Korean laptop. Specifically, this study tested...

Persistent link: https://www.econbiz.de/10015207130

Foreign Direct Investment and Inclusive Green Growth in Africa: Energy Efficiency Contingencies and Thresholds

Ofori, Isaac K; Gbolonyo, Emmanuel Y.; Ojong, Nathanael - In: Energy Economics (2022), pp. 1-58

Despite the growing number of empirical studies on foreign direct investment (FDI) and energy efficiency (EE) as they relate to green growth, there remains an empirical research gap with respect to whether EE can engender positive synergy with FDI to foster inclusive green growth (IGG) in...

Persistent link: https://www.econbiz.de/10013442765

Imports and TFP at the Firm Level: The Role of Absorptive Capacity

Augier, Patricia; Cadot, Olivier; Dovis, Marion - 2012

This paper estimates the effect of the decision to import intermediate goods and capital equipment on Total Factor Productivity (TFP) at the firm level on a panel of Spanish firms (1991-2002). We use two alternative approaches. In the first, we estimate TFP and apply a diff-in-diff estimator...

Persistent link: https://www.econbiz.de/10014000607

Impact of institutional and regulatory quality on FDI inflow: Case of a developing Indian economy

Kaushal, Leena A. - In: Cogent Economics & Finance 9 (2021) 1, pp. 1-21

The study examines the impact of regulatory & institutional quality (IQ) on FDI inflows, focusing on select factors to explain evolving FDI patterns in India over 2006-2019. India, one of the top 5 FDI attracting nations in the Asian region, is taking various measures to improve IQ and...

Persistent link: https://www.econbiz.de/10014001359